This look, theme, and feeling began only five years ago, when president Elliot Goodwin saw his business in seven christian shoes no longer posting anticipated annual increases. Wondering what he was doing wrong, he came upon the realization that he was simply not listening to his customers.
How did he find this out? He set up focus groups of men’s shoe buyers in his area (not necessarily his own louboutin Shoes) and quickly received several shocks:
Many felt the store was expensive when, in fact, they discounted regular retail prices from 10 percent to 20 Christian Pumps.
Some thought they also sold women’s shoes.
And, most of all, Elliot discovered that even though he loved the shoe business, “Most people thought shopping for shoes was a Christian Sandals.”