For these reasons, WaterfordWedgwood.com tells the story of the group, giving financial information, including links for its individual brands xmas links of london on sale. “In common with other luxury goods producers, Waterford Wedgwood is cautiously approaching the amount of funds it devotes to its web-based activities,” the spokesman adds.
So, just because a company maintains a website doesn’t mean it has to lower itself to selling its goods online. Part of the pleasure of visiting Holland & Holland in London, for example, is the store’s unique ambience: xmas links of london sale the snooty yet deferential sales staff and the old-fashioned ways that seem so rare these days.
Luxury goods e-commerce sites have had mixed results. Italy’s high-fashion retailer, Luxlook.com, closed its virtual doors this year. Even though the site set itself up as the web-based version of Barney’s of New York, Harvey Nichols of London or Brown Thomas in Dublin, it didn’t have – couldn’t have – the same attraction as those emporiums.
Luxlook even had the backing of high-profile luxury goods companies, counting Bulgari and Valentino among its investors. But if a customer is going to fork out (pounds) 200 for a pair of shoes, he/she wants to be fussed over at the very least Links Bangles . Thus, Luxlook folded, joining other well-heeled ghosts such as Eve.com and BeautyJungle.com in Internet heaven.
Despite Waterford Wedgwood treading carefully and cautionary tales from Luxlook.com, shoppers are flocking to the Web for more than books and CDs on Amazon.com. According to New York-based research firm Jupiter Media Metrix Inc Links Earrings , online sales are set to top up to E1 billion by the end of 2001 and E2.2 billion by 2005.
Whether you’re designing for a high street or luxury brand, the web page must fit in with the organisation’s original brand, according to Melissa Clulow, director of Mira Interactive web design company. “The big catch phrase in both graphic and Web design now is branding. People must immediately associate the Web page with the product.” Graphic design and web design have, therefore, joined forces.