The Nine/Foxtel deal includes live rights for free-to-air, HD Channel programming and subscription television, as well as internet and mobile phone rights links of london.
Nine chief executive David Gyngell, who was at the International Olympic Committee’s (IOC) headquarters in Lausanne, Switzerland, this week as part of the bid team links of london charms, said the win was another step in a process to take the network back to its position as the leading free-to-air broadcaster in Australia.
He said the broadcast rights win sent a powerful message that Nine was on the way back and underscored its longer term commitment to investing in content links of london necklaces.
“We believe the London Olympics will be a great event,” Mr Gyngell said in a statement.
“London is a solid cultural fit with our viewing audiences and will achieve strong ratings, particularly with the historical links in sporting and cultural terms between Australia and the United Kingdom.”
But Seven was not taking the loss lying down and was scathing in its criticism of Nine.
Seven spokesman Simon Francis said Nine had paid more than $100 million for the two Olympic broadcasts and would leave “advertisers perplexed and shareholders bemused discount links of london“.
“Today Nine spent more than $100 million and knows what its prime time will look like for 16 days in five years’ time,” Mr Francis told AAP.